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Raz SEO - Bringing Your Customers to You!
Internet Marketing PDF Print E-mail
Wednesday, 17 March 2010 14:31

 "Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet." **  http://en.wikipedia.org/wiki/Internet_Marketing.

Any Business can be marketed over the internet;

Ø    Even if you do not have a website

Ø    Even if you do not sell things on-line

Ø    If you do have a website Or sell things on-line

o     Internet marketing is a must!

Ø    Internet Marketing efforts CAN be locally focused

If your customers are on-line, you can, and perhaps should, have an Internet Marketing Strategy.
Internet Marketing SELF TEST:
1. Open the search engine of your choice,
2. Search for a main product or service of your business.
3. Answer these questions:

a) Does your company name show up?  If so, in what position does it appear?

b) Do your competitor’s names show up?  If so, in what position do they appear?

è IF your company does show up close to the top of the listing; Congratulations, your doing alright. (Be sure to click on the link provided, and confirm that what you see is what you want your potential customers to see).
è IF your competitors show up before your listing, you may want to look at altering your Internet Marketing Strategy to make your Business name show at a higher position.
 
==============================================
The above is a very simple test; but it does immediately give you some idea how easy, or hard, it is for your existing and potential customers to find your business. As part of our complementary Internet Marketing Report, we do much more thorough investigations that include the above test on a multitude of search engines, with a multitude of keyword variations.  In addition we check your sites Alexa ranking, conduct directory searches and also provide you with information on how your web presence compares with your competitors.  
 
 

 

Last Updated on Saturday, 24 April 2010 19:25
 
Search Engine Optimization PDF Print E-mail
Wednesday, 17 March 2010 14:53

 

"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results" **  http://en.wikipedia.org/wiki/Search_engine_optimization.
 
SEO increases your websites change of being found by existing and potential customers.  Search Engine Optimizations is obtained by making modifications to your site that make it easier for the Search Engines to find you.  Search Engine Optimization offers a very good ROI (Return on Investment) because there is no charge associated with people clicking on your Website's listing in the organic search results.  Search Engine Optimization is about making your site appear in the natural, organic, un-paid search results of all search engines.
 
It is important to differentiate the terms Search Engine Optimization and Search Engine Marketing.  The terms have evolved such that Search Engine Marketing generally refers to paid inclusion where a customer is paying for their ads to show.  Search Engine Optimization, however, refers to things that can be done to increase a sites ranking in organic (natural) Search results.
 
Search Engine Optimization (SEO) does not involve pay per click, or pay per impression, payments as would be found with SEM.  SEO involves making changes to your site so that the robotics spiders that Search Engines send through the web are more likely to take note of your site, and register it with their masters such that those using the particular search engine are likely to see your website when they perform their searches.
 
Site map submissions to Search Engines, and directory submissions to various web directories are other things that should be done to ensure that your website can be found on the Web.  At RAZSEO, we perform those services as part of our SEO solutions.
 

Contact Us for a free report on how your website could benefit from Search Engine Optimization.

 

RazSEO Search Engine Optimization Services
SEO Service
Description
Cost
RazSEO SEO Review:
We do a complete SEO review of your site.
$50.00/Page
RazSEO Search Engine Optimization – The Full Package:
This is our full optimization package. We meet with you and discuss your long and short term marketing goals, and how internet marketing can fit into your overall marketing strategies.  We then catalog the products and services provided by your business, and research potential keywords with which to market your site. We then do a full SEO Review of your site and produce a document outlining recommended changes. We meet with you again to discuss these proposed changes, and once we have your approval we implement the said changes. We then submit your revised site to all major Search Engines, and we commence monthly monitoring of your sites ranking in SERPs (Search Engine Results Pages) for implemented keywords.
$200.00/Page
(this includes the $50/Page fee for an SEO Review)
RazSEO SEO Content:
Our SEO content service will ensure that each of your web pages has enough text content for the Search Engines to associate it with the keywords that are relevant for the page.
$50.00/Page
RazSEO SEO Directory Submissions:
Our SEO Directory service will identify the appropriate Business and Regional directories to submit your site to.  We will submit your site to up to 100 free directories, and will recommend which paid directories may be appropriate for submission.  Paid submission are generally made directly by the client, but RazSEO can do these paid submissions on your behalf with your written authorization.
$150.00/site
RazSEO Search Engine Submissions
Our Search Engine Submission service will submit a sitemap of your website to all of the major search engines.  We will create sitemaps in the acceptable formats and submit those site maps to all Major Search Engines (Google, Yahoo, and Bing)
$75.00/site
RazSEO Page Title Optimization
Our Page Title Optimization service will go through all of the page titles on your site, and optimize them for keyword relevance, and snippet creation.
$10.00/Page
RazSEO Landing Page Review
Our Landing Page Review service will review the landing pages of your site, and ensure that they are appropriate for the searches that will land there.  We look at keyword content, user relevance, style, calls for action, etc.
$100.00/landing page
RazSEO Snippet Review
Our snippet review service will search for your website on 20 different search engines, and capture the snippets that are displayed in the SERPs.  We then review all of these snippets and recommend any website changes for snippets that could be improved.
$100.00/site
RazSEO Keyword identification
Our Keyword identification service will identify high traffic, relevant, keywords for your business in your geographic target areas.
$150.00
RazSEO Keyword readiness
Our keyword readiness service will update the pages on your website to ensure that they are optimized for the identified keywords.
$50.00/Page

 
Last Updated on Saturday, 24 April 2010 19:45
 
Internet Marketing Stategies PDF Print E-mail
Wednesday, 17 March 2010 14:57

Choosing the right Internet Marketing Strategy:

 

 

 There are many factors to consider when developing an internet marketing strategy for your business:

  • Are your customers on-line? (most are!)
  • Are the products and services offered by your business often searched for on-line?
  • What is the Goal of your on-line presence?
  • What percentage of your business do you expect your on-line presence to generate?
  • Are your marketing goals short, or long, term?

The Internet Marketing Strategy that is right for a certain business in a certain situation may not be the best fit for a different company in a different situation.

 

At RazSEO, we first look at your company, understand your short and long term internet goals, as well as your product and service offerings. We then work with you to build a picture of your internet target markets, and then we recommend an appropriate Internet Marketing Strategy. 

 

Contact Us Now - No Charge for the initial consultation.

 

 

In this article, we attempt to explain, by examples, why different internet marketing strategies are best for different companies.

1. Imagine a company with a brand new product launch coming in 4 weeks.  Research indicates that the product being offered is an item that is often searched for in the geographic target of the company. == In this case we would recommend the commencement on an immediate Pay-per-click campaign targeting searchers to a specifically designed page of your website that promotes the product.  We would also encourage a Search Engine Optimization review of the site, and standard directory submissions, but the pay-per-click campaign would be the first priority as this campaign would take affect immediately, where as search engine optimization efforts can take anywhere from 1 to 6 months to become fully effective.

2. Imagine a well established company planning a product launch in 1 year.  In this case the immediate focus would be a search engine optimization review of the clients website, implementing recommendations, and perhaps an SEMM (Search Engine Marketing Management review of the clients site to ensure pages meet the relevance test for searchers).  A Search Engine Marketing launch would be set for 3 to 6 months preceding the product launch.

3. Imagine a company facing bankruptcy, and the ability to bounce back with a new business plan is dependent on being able to liquidate a large amount of remaining stock (The company must sell everything within 3 weeks).  We would work with company to develop a close out sale proposal, and would develop a Broad SEM campaign across all major search engine to draw customers to the close out sale.  In this case Search Optimization efforts would not be a wise expenditure, as the company would no longer be in existence by the time that the SEO efforts took affect.

Above are three examples of business scenarios requiring different internet marketing strategies.  Give us a call, or send us an email, and we will help your company come up with an effective Internet Marketing strategy suited to your current situation and your short and long term goals.

Contact Us Now - No Charge for the initial consultation.

We look forward to speaking with you!

 

 

Last Updated on Thursday, 08 April 2010 00:57
 
Search Engine Marketing PDF Print E-mail
Wednesday, 17 March 2010 14:51

 

RazSEO Search Engine Marketing
 
"Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Usage of the term "search engine marketing" has been inconsistent." ** http://en.wikipedia.org/wiki/Search_engine_marketing
 
IN English, Search Engine Marketing would seem to refer to any marketing that is done through search engines.  But in this day and age the meaning of the phrase is continuing to evolve.  Search Engine Marketing appears to be evolving a definition that would have it apply only to the aspects of marketing on Search engines that customers actually pay for.  This would include paid inclusion, paid contextual advertising, paid placements, and paid impressions.  In general we use the term Search Engine Marketing (SEM) in the context of paid methods of advertising.  But we do, also, on occasion use the term Search Engine Marketing to refer to any form of marketing which is done on search engines.
 
Search Engine Marketing displays ads for your website in the sponsored section of the Search Engine Results pages.  Usually the first 2 or 3 entries that display in Search Engine Results pages are sponsored links (ie. Paid for). Most Search Engines also display sponsored links to the right side of organic results, or also on the bottom of the SERP page, or in the middle of other organic results. Search Engine Marketing can also display your ads on various other sites in the Search Engine Content networks.
 
Today, Google continues to be the most popular Search Engine, and thus we do recommend that Search Engine Marketing campaigns include Google Adwords. Search Engine Marketing campaigns can, and in many cases should, also be launched on Yahoo and Bing (Bing is Microsoft’s or MSN's new Search Engine Brand).
 
SEM increases your websites change of being found by existing and potential customers.  Search Engine Marketing is done by bidding on keywords that your customers are searching for.  In some cases it is necessary to optimize sites for this type of marketing.  We call this Search Engine Marketing Optimization (SEMO), and the reasons and methods of SEMO are explained in a different section. Link to SEMO
 
Site map submissions to Search Engines, and directory submissions to various web directories are other things that should be done to ensure that your website can be found on the Web.  At RAZSEO, we perform those services as part of all our SEO & SEM solutions.
 
 
 
RazSEO – Search Engine Marketing
SEM Package
Description
Cost
RazSEO Google Adwords Basic:
We will set up a Google Adwords Account for your company, and will develop one Adwords Campaign directing traffic to one Landing page.  We will research up to 300 keywords that are appropriate for the chosen landing page, and will further refine this list down to 25 or 30 keywords which we will implement into the Adwords Campaign. We will then tune the Adwords Campaign as follows:
§          Once a day for 7 days
§          Once a week for 4 weeks
§          Once a Month for 6 Months.
Costs are for the Adwords set-up and tuning only, Pay-per-click charges will be billed to you directly from Google.
$500.00
RazSEO Google Adwords Dynamic:
We will set up multiple Google Adwords campaigns for your site, these multiple campaigns will direct different types of traffic to different landing pages, We will research up to 300 keywords for each campaign, and will further refine this list down to 25 or 30 keywords which will get implemented into the respective campaigns. We will then tune the Adwords Campaigns as follows:
§          Once a day for 7 days
§          Once a week for 4 weeks
§          Once a Month for 6 Months.
Costs are for the Adwords set-up and tuning only, Pay-per-click charges will be billed to you directly from Google.
$1250.00 (includes 3 Campaigns)
+ $400 for each additional campaign.
RazSEO Google Adwords Deluxe:
Our Deluxe SEM package will first take an in-depth look at your Business, and the products and services that your business provides. We then identify your internet target markets, and come up with an SEM campaign for each of the identified target markets. We will research up to 300 keywords for each target market, and will further refine this list down to 25 or 30 keywords per target market.  We then ensure that each target market has an adequate landing page that will be relevant for the searchers, and we implement Adwords campaigns for all target markets that will land on the previously mentioned landing pages. We will then tune the Adwords Campaigns as follows:
§          Once a day for 7 days
§          Once a week for 4 weeks
§          Once a Month for 1 Year.
Pay-per-click charges will be billed to you directly from Google.
Please call for an estimate.
RazSEO Google Adwords Complete:
Our Complete SEM Package is similar to our Deluxe package, above, but we go into a more in-depth investigation of what the visitors to your site will do once they are there. We try and ensure that your entire site promotes action by the visitors, that it provides all the necessary information, and that it encourages your web visitors to take the next step.  (that next step may be an on-line purchase, it may be a phone call, or it may be a visit to your show room). We help you determine what you want your visitors next step to be, and how to encourage them to take that next step.
Please call for an estimate.
 

 

Last Updated on Saturday, 24 April 2010 20:19
 
Internet Marketing – W5 PDF Print E-mail
Wednesday, 17 March 2010 14:58

Internet Marketing: Who, What, When, Where, Why and How:

·     Who?

o    Internet marketing is for you!

·     What?

o    Creating an online presence for you company?

o    Enables potential customers to find your company and understand the products and/or services that your company provides. 

·     When?
o    The sooner the better!
o    Search Engine Marketing efforts take effect immediately.
o    Search Engine Optimization efforts can take 2 to 6 months to become effective.

 

·     Where?

o     You can choose the geographic focus of your internet marketing strategies

·     Why?

o    Because these days very few people look for things in the phone book!

o    Be found by your potential customers when they are looking!

o    Because your competitors are doing it!

·     How?

o    Contact Us and we will provide a free no obligation estimate.

o    The sooner the better.

 

 

 

 

 
Last Updated on Thursday, 08 April 2010 01:23
 
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